2009 Harley Davidson Sportser on 2040-motos

Moto blog

Harley-Davidson's Production Stoppage Was Caused by Non-compliant Brake Lines

Production ramps up to meet year-end targets Back in May, Harley-Davidson announced it would temporarily halt motorcycle production due to a “regulatory compliance matter” regarding an unspecified part from a third-party supplier. Harley-Davidson initially estimated the stoppage would last two weeks but it eventually lasted 19 days before production resumed on June 6. The actual cause for the delay remained unclear some speculating the issue was related to the powertrains, as the stoppage only affected Harley-Davidson’s gas engine-powered motorcycles and not the electric LiveWires.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Announces Four Jackets with Thermal Reflective Technology

Just in time for winter, Harley-Davidson MotorClothes has announce a pair of men’s and a pair of women’s jackets featuring Thermal Reflective Technology. Designed to reflect and retain the body’s natural heat, Thermal Reflective Technology helps maintain core body temperature. Previously utilized in high-performance outdoor gear, the body’s warmth is contained without the bulk of older cold weather gear.