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Harley-Davidson Opens First Showroom in Vietnam

Harley-Davidson has opened its first dealership in Vietnam, the world’s fourth largest market for motorcycles. Located in Phu My Hung in District 7 of Ho Chi Minh City, the new Harley-Davidson of Saigon opened its doors this past weekend with a full lineup of 27 models. Vietnam is one of the world’s largest markets with sales of 3.1 million two-wheelers in 2012, trailing only China, India and Indonesia.

Terminator 2 Harley-Davidson Is Coming Home

If you thought Arnold Schwarzenegger’s greatest role was in Terminator, then you should make your way to Milwaukee: The Harley-Davidson Museum has acquired one of the few surviving 1990 Harley-Davidson FatBoy motorcycles used in the filming of Terminator 2: Judgement Day. At the time of filming, the FatBoy was one of Harley-Davidson’s newest models, and the one now in the Museum’s permanent collection was ridden by Arnold Schwarzenegger in the 1991 action classic. “Terminator 2 is an iconic film and a celebrated piece of pop culture history,” said Jim Fricke, Curatorial director of the Harley-Davidson Museum.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.