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Harley-Davidson Reports Q2 2013 Results

Harley-Davidson reported a net profit of $271.7 million for the second quarter ended June 30, 2013, up from the profit of $247.3 million reported in the same period in 2012. For the first half of 2013, Harley-Davidson has recorded $495.9 million in profit, compared to $419.3 million reported in the opening six months last year. “Harley-Davidson again drove strong financial performance in the second quarter, reflecting the many improvements in operations we have made throughout the Company over the past few years as well as our brand strength globally,” says Keith Wandell, chairman, president and chief executive officer of Harley-Davidson, Inc.

Lorenzo Lamas To Lead ‘Ride To The Dunes’”

The second annual ‘Ride to the Dunes’ charity ride for child abuse awareness kicks off Sunday, June 2 2013, with Grand Marshal Lorenzo Lamas leading the way. The ride will start at Bartels’ Harley-Davidson in Marina Del Rey, California and end at Sycamore Cove State Beach in Malibu, where guests will be treated to lunch and a concert by Alchemy. Riders of all makes and models are welcome to join.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.