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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Showdown: 2022 Harley-Davidson Nightster Vs Indian Scout Rogue

A classic rivalry has now gone in different directions. Credit: Photos by Evans Brasfield. Video by Paisley Zerr, Nico De Prato, Sean Matic The Harley vs Indian rivalry is up there with some of the biggest rivalries in modern pop culture.

Harley-Davidson Secures NHRA Pro Stock Motorcycle Title With One Round Remaining

The indomitable Harley-Davidson Screamin’ Eagle/Vance & Hines drag racing team has set the stage to claim another championship in motorcycle drag racing. Ed Krawiec raced to his ninth Pro Stock Motorcycle win of the season and third in a row at the Big O Tires NHRA Nationals at The Strip at Las Vegas Motor Speedway this past weekend, ensuring the 2012 NHRA Pro Stock Motorcycle championship title will go to the Harley team. Krawiec now carries a 111-point advantage going into the last round; only his teammate, Andrew Hines, remains as a contender to claim the crown as champ.