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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

New 2010 Harley-Davidson CVO Motorcycle Video Previews!

Harley-Davidson revealed their new CVO line-up over the weekend and Motorcycle.com’s own Alfonse Palaima was there to cover it … and video tape it! The 2010 Harley-Davidson Street Glide, Fat Bob, Ultra Classic Electra Glide and all-new Softail Convertible were there and Fonzie was able to take a close look at each one. Here’s a quick run-down of the new 2010 models: Short Course Recap Model Street Glide Softail Convertible Ultra Fat Bob Built York, PA York, PA York, PA Kansas City, MO MSRP Base $30,999 $27,999 $35,999 $25,299 Production Run 3500 2500 3450 1300 Class Touring Touring/Cruiser Touring Cruiser Features, Standard ABS/Cruise/Alarm/ESPFI ESPFI/ Alarm ABS/Cruise/Alarm/ESPFI ESPFI/ Alarm History All-new for CVO All-new for CVO CVO Elder at 6 years 2nd year CVO For the full details of these amazing motorcycles, head to Motorcycle.com’s 2010 Harley-Davidson CVO Model Line-Up Preview.

2013 Harley-Davidson Models Revealed in CARB Documents

The bulk of the 2013 Harley-Davidson model lineup has been revealed in documents released by the California Air Resources Board. While this is a fairly lengthy list of models, it may not be complete as Harley-Davidson sometimes saves a couple of new model announcements for later in the year. Most of the models revealed are returning models but there are a couple of omissions as well as several additions, including new anniversary models celebrating Harley-Davidson’s upcoming 110th anniversary.