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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Motus Hires Former H-D Test Rider + Video

Bruce Edmiston was a Harley-Davidson test rider for over 20 years. In that time, he estimates he’s racked up well north of 500,000 miles on a wide variety of motorcycles from many different parts of the world. He retired from Harley-Davidson in 2009, but the prospect of helping Motus develop an all-American sport-tourer was just the opportunity he needed to come out of retirement and utilize his test riding expertise.

US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.