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Harley-Davidson Reports Q4 2011 Results

Harley-Davidson reported a 10.9% growth in motorcycle sales in the fourth quarter and a total annual growth of 5.9% for 2011. The growth resulted in a net profit of $599.1 million for Harley-Davidson. The Motor Company sold 235,188 motorcycles in 2011, up from 222,110 units sold in 2010.

Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Sturgis Buffalo Chip Student Build Challenge Will Use 2014 Harley-Davidson Street Glide

Next year’s Sturgis Buffalo Chip will once again feature the Student Build Challenge. The bike build project is a collaboration between the Sturgis Buffalo Chip, Sturgis Brown High School, Black Hills Harley-Davidson, Terry Components, Dakota V-Twin and a large group of industry-leading parts sponsors. The program provides the opportunity for Sturgis Brown High School students to learn from leading motorcycle industry professionals in order to create a one-of-a-kind custom motorcycle from a stock Harley-Davidson.