2008 Harley-davidson Street Glide Flhx on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Motorcycles at the 2009 Frankfurt Auto Show

Two weeks ago, I took a break from my regular duties gathering news for Motorcycle.com to fly to Germany to cover the 2009 Frankfurt Auto Show for our sister site AutoGuide.com. For two hectic days, AutoGuide editor Colum Wood and I scrambled across the massive 6.2 million square foot Messe Frankfurt trade fair compound, running from press conference to press conference to get the latest on exotic sport cars, futuristic concept models and international unveilings from the automotive world. It was heaven for car lovers, but for me, it meant fighting my way through hordes of photogs, auto-journalists and car show models to get the first photos of four-wheeled goodies from MINI, Ferrari and Lotus.

Scorpion V-Rod Reverse Trike

There’s a lot going on in the world of three-wheelers. From Can-Am’s Spyder to Polaris’s Slingshot, and Travertson’s recently announced Striker, we have a sudden abundance of reverse trikes from which to choose. Joining the fray early next Spring is Scorpion.