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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

35 years ago this month

IT'S 35 YEARS since Evel Knievel attempted to jump 13 London buses at Wembley Stadium. Riding a heavy, slow Harley-Davidson XR750, the American daredevil had serious reservations about the jump, admitting the take-off ramp was too short, therefore limiting the bike's speed. But even though the plucky American knew his chances of pulling off the stunt were slim, he was reluctant to disappoint the 80,000-strong Wembley crowd.

2024 Harley-Davidson Hydra-Glide Revival Review Gallery

2024 Harley-Davidson Hydra-Glide Revival Review Gallery | Motorcycle.com Join Now My History Account Settings Log out Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Join Now My History Account Settings Log out Edit & Post 2024 Harley-Davidson Hydra-Glide Revival Review Gallery The latest addition to Harley-Davidson's Icons collection is actually a nod to two prior motorcycles. The Hydra-Glide name celebrates its 75th anniversary, dating back to the first hydraulic fork that was equipped to a Harley-Davidson, replacing the springer front end in 1949, while the “slash” fuel tank design, emblem, classic round air filter cover, two-toned windshield, seat, and cases, are all nods to the 1956 FLH. Read the full story here.