2007 Harley-davidson Flhrc on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Fundraising Harley Prints By 8-year-old MDA Ambassador On Sale

MDA Ambassador Reagan Imhoff wanted the artwork she created with Harley-Davidson designer Mathew Hintz to “raise a lot of money for MDA so we can have more scientists to make medicines.” The original drawing of a purple Harley-Davidson Softail Breakout motorcycle brought in $3500 on August 31 at the MDA auction during the 110th Anniversary Celebration. The pair hopes to raise even more with sales of the limited edition, signed prints, available through www.HintzStudios.com. “I’m happy our artwork raised some money, and hope we sell all of the prints!” said Reagan, who has Spinal Muscular Atrophy, a painful neuromuscular disease.

Perry King To Be Grand Marshal At Second Annual The Greatest Escape Motorcycle Ride Benefit

Organizers have announced that the much anticipated The Greatest Escape, 2014 in it’s second year, will be led by Grand Marshal, Perry King and a host of celebrities. The Greatest Escape is scheduled for Sunday, August 3, 2014 and will begin with a beautiful ride from Bartels’ Harley-Davidson, 4141 Lincoln Blvd., Marina Del Rey, CA along the Pacific Coast Highway with stunning views of the ocean to the rustic and historic Paramount Ranch, Cornell Road, Agoura Hills, CA. Join Perry King for what will be a wonderful day ending with a concert and BBQ lunch on the ranch. The Greatest Escape, 2014 will include a BBQ lunch by J Wolf BBQ and a concert by The Walking Phoenixes, a Johnny Cash tribute band. The Greatest Escape, 2014, will benefit victims of Mesothelioma and the Pacific Meso Center, in Los Angeles, CA.