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Rare Harley-Davidson Motorcycles and Memorabilia Up for Auction

More than 500 rare Harley-Davidson motorcycles and collector’s items will be hitting the auction block on June 28. The items belong to Ron Shreffler, former owner of a Harley-Davidson dealership in Manteno, Ill. The retired Shreffler once had plans to open a Harley-Davidson museum but has now decided to auction off his collection gathered from 48 years in the industry.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

What’s next for Polaris?

Polaris Industries, the parent company of Victory Motorcycles, announced this week it will form a new on-road vehicle division. The official announcement says the new division “maximizes cohesive and strategic growth for Victory Motorcycles and other on-road products and brands”. Which begs the question: what other on-road products and brands?