2007 Harley-davidson Fat Boy Cruiser on 2040-motos

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Moto blog

Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.

Harley-Davidson Recalls Over 100,000 Touring Models, 1400 Street Models

Harley-Davidson has recalled more than 105,000 Touring models from the 2014 model year, and approximately 1400 Street models from the 2015 model year. The Touring models have been recalled due to a possible failure of a component in the clutch master cylinder. This possible failure could cause a reduction in pressure available to keep the clutch disengaged, according to the NHTSA.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.