2007 Custom Built Harley Davidson Softail on 2040-motos

Moto blog

Stuck for a gift? Solution No2: Harley-Davidson merchandise

Next year marks a strange anniversary for Harley-Davidson; 100 years of the firm's merchandising operation. Yes, just nine years after getting in on the motorcycle game H-D realised that the real cash was to be found in selling accessories rather than just bikes. And they're masters of the art.

Motorcycle Thefts Down 11.2% in 2010

Motorcycle thefts in the U.S. are down for the fourth consecutive year in 2010,  according to a report from the National Insurance Crime Bureau. There were 49,791 reported motorcycle thefts in 2010, an 11.2% drop from the 56,093 thefts reported in 2009.

Harley-Davidson Confirms 500cc Model on the Way, Says Electric Harleys Not That Far-Fetched

It’s only been a couple of weeks since Harley-Davidson broke new ground by unveiling new “Twin-Cooled” liquid precision-cooling engine technology its new Project Rushmore suite of customer-driven refinements, but the Motor Company appears to have even more ambitious plans in the works. Speaking at Harley-Davidson’s 110th anniversary celebrations, Chief Operating Officer Matthew Levatich confirmed the company is producing a new 500cc model and opened the possibility of an electric Harley-Davidson somewhere down the line. We’ve previously written about Harley-Davidson’s plans to introduce a new 500cc V-Twin model for the Indian market.