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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Forty-Eight and Roller Derby? [Video]

Canadian publication Cycle Canada had some fun on a photoshoot for its review of the Harley-Davidson Forty-Eight for the July issue. As Pete wrote in our own review, the Harley-Davidson Sportster Forty-Eight has a rugged, bobber-inspired look with its chopped fender, chubby front tire and underslung mirrors. For the guys over at Cycle Canada, the Forty-Eight conjured up a rather odd image: roller derby.

Storm Tears Facade Off Colorado Harley-Davidson Dealership

A Harley-Davidson dealership in Pueblo, Colo., suffered some serious damage after heavy winds from a spring storm ripped off the wall of the dealership’s second floor. The 34,000 square-foot Outpost Harley-Davidson dealership on I-25 in Pueblo usually features a high front wall that sticks up above the building’s gable roof (see the “before” picture below). The damage occurred early in the morning and it’s not clear at this point if anyone was around when it happened.