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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Zach Ness TV Show Let It Ride To Premiere August 14

Zach Ness, grandson of legendary custom bike builder, Arlen Ness, and his team are on a mission to break new ground in the custom motorcycle world. National Geographic Channel is going to capture Ness’ attempts on its new show, Let It Ride, With Zach Ness, premiering Wednesday, August 14 at 9pm EST. Coming from one of the most well-known names in motorcycling carries with it significant pressure, but Zach welcomes the challenge.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.