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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

New Screamin’ Eagle Drag Racing Championship Series for 2013

The NHRA today announced the formation of the Screamin’ Eagle Championship Motorcycle Series for 2013. The new series will feature five classes: Top Fuel, Pro Gas, Draggin’ Bagger, Street Pro and Hot Street. The 10-race series will compete at divisional events as part of the NHRA Lucas Oil Drag Racing Series, in addition to the Sportsman ET Motorcycle class that currently competes at various NHRA divisional events.

Small-Displacement Class Considered for 2015 AMA Pro Racing Season

More and more manufacturers are entering the small-displacement sportbike market and AMA Pro Racing has taken notice, opening the possibility of adding a new racing class representing the growing segment. With plans to consolidate the Daytona Sportbike and Supersport classes and the Vance & Hines Harley-Davidson series signed through 2015, a spot will open up on race weekends for another racing class to support the premier Superbike Championship. The logical choice is to introduce a new small-displacement class.