2005 Harley-davidson V-rod Vrscb on 2040-motos

Moto blog

Nationwide Insurance ‘Tis the Season Contest

When the holiday spirit strikes do you include your motorcycle or scooter in the merriment? Whether you decorate your tree while drinking Eggnog from your Harley-Davidson beer stein or get gussied up like old Saint Nick to ride your crotch rocket, Nationwide Insurance wants to know about it. Or maybe you have participated in a holiday themed ride or parade.

Harley-Davidson Reports Q1 2013 Results

Harley-Davidson reported 15.9%  increase in motorcycle revenue despite selling 9.1% fewer motorcycles over the first quarter of 2013. According to the company’s first quarter 2013 report, Harley-Davidson recorded revenues of $1.15 billion from motorcycle sales, compared to $995.9 million in the same quarter of 2012. At the same time, Harley-Davidson sold 54,254 motorcycles worldwide over the first quarter, down from 59,677 motorcycles in the same period last year.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.