2005 - Harley-davidson Shovelhead Custom Bobber on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Museum Opens Exhibit Commemorating History Of Company’s Anniversary Celebrations

As 2013 marks Harley-Davidson’s 110th anniversary, this year’s H-D lineup will have a special ode to the occasion, just like past anniversary models. To commemorate this event, the Harley-Davidson Museum is giving visitors a behind-the-scenes glimpse into the design and planning process that supports its legendary anniversary celebrations in its latest exhibit, Designing a Celebration, opening Friday, Jan. 18.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.