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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Pope Francis Blesses Harley-Davidson Riders for 110th Anniversary Celebrations

What do Kid Rock, UFC fighter Frank Mir and Pope Francis have in common? They’re all involved in some way with Harley-Davidson‘s 110th anniversary. Kid Rock is headlining the big bash on Labor Day weekend while Mir is on the card for UFC 164 in Milwaukee that same weekend as part of the extended 110th anniversary celebrations.

Stolen Harley-Davidson Returned 17 Years Later [video]

Stolen from his apartment in West L.A. 17 years ago, Warren Huff, thought his Harley-Davidson was gone forever.  The bike was found in Valencia after a man brought the motorcycle in for inspection.  The bike was stock originally but Huff gets the customized Harley back as is. Hit the jump to see the news clip.