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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Bring A UFC Fight To Your Hometown, Thanks To Harley-Davidson

Harley-Davidson and the Ultimate Fighting Championship (UFC) launched a new contest at UFC 177 this weekend sure to make one fan an instant hometown hero. The Harley-Davidson Hometown Throwdown III event puts one lucky fan and their city in the spotlight; the two iconic brands will roll into the winner’s home town with the ultimate prize package – a UFC fight and tailgate party topped off with custom Harleys, live music, Octagon Girls and more. The contest, running through Dec.

2013 Harley-Davidson Models Revealed in CARB Documents

The bulk of the 2013 Harley-Davidson model lineup has been revealed in documents released by the California Air Resources Board. While this is a fairly lengthy list of models, it may not be complete as Harley-Davidson sometimes saves a couple of new model announcements for later in the year. Most of the models revealed are returning models but there are a couple of omissions as well as several additions, including new anniversary models celebrating Harley-Davidson’s upcoming 110th anniversary.