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2014 Harley-Davidson Touring Lineup Updated with Project Rushmore Enhancements

Harley-Davidson announced a number of updates to its touring models, a cumulative result of a product development effort the company dubs Project Rushmore. The enhancements cover several areas, addressing performance, comfort, style and infotainment needs, and will be implemented across eight 2014 Harley-Davidson Touring models: the Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Electra Glide Ultra Limited, the Tri-Glide Ultra Classic trike and the CVO Road King and CVO Limited. “Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” says Scott Habegger, Harley-Davidson Director of Motorcycle Planning.

Music and Motorcycles Exhibit

The four-day “Music and Motorcycles” exhibit, presented by the Long Island Music Hall of Fame (LIMHOF), will be on public display at the Lighthouse Harley-Davidson dealership in Huntington Station, NY. The exhibit will feature memorabilia and motorcycles from many inductees from the LIMHOF including, Joan Jett, Billy Joel, Dee Snider, The Ramones, Darryl McDaniel of Run DMC and more. Billy Joel will be supplying several custom bikes, Twisted Sister have agreed to loan one of their motorcycles and a gas tank signed by Jett, Snider, Peter Tork of The Monkees, Gary U.S.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.