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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson World Ride Scheduled for June 22–23

There’s something about sharing in a popular consciousness. Participating in an activity that is also taking place at the same time all over the world adds a special meaning to the event. Begun in 2008 by the Harley Owners Group as Million Mile Monday and renamed and enlarged in 2012 toHarley-Davidson World Ride, this event simply asks all “friends of Milwaukee” to get on their hogs and ride on June 22–23.

2012-2013 Harley-Davidson VRSCDX Night Rod Special Recalled for Loose License Plate Bracket

Harley-Davidson is issuing a recall on all Night Rod Special models from 2012 and some from 2013 because of a potentially loose license plate bracket. According to documents released by the National Highway Traffic Safety Administration, the mounting screws connecting the VRSDCDX‘s license plate bracket to the tail may loosen, potentially causing the plate to rub against the rear tire. This may cause the plate bracket to rotate as well as damage rear brake lines.