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Budding Artist and MDA Ambassador Create Motorcycle Painting to Benefit MDA

Reagan Imhoff dreams of a career in art, and the determined 8-year-old and MDA Ambassador won’t let Spinal Muscular Atrophy Type II get in the way of those dreams. Her parents’ New Berlin, WI, home is plastered with hundreds of her drawings, and a painting of hers sold for $5,000 at the MDA Black-N-Blue Ball in May. Local artist and Harley-Davidson designer Mathew Hintz is encouraging her passion.

Harley-Davidson MotorClothes Releases New Jacket And Helmet

Harley-Davidson has teamed with French helmet maker, Shark, to introduce a new modular helmet to the Harley-Davidson MotorClothes collection. Elsewhere, H-D also introduces a three-season riding jacket. See the press releases below for more information.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.