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Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Book Release: Who is the Real Hog?

Bob Michel is a motorcycle industry veteran of almost 30 years, and like many career motorcycle folks, he has stories to tell. His credentials include 14 years with Harley-Davidson, culminating with his role as manager of dealer facilities planning. Naturally, when it was time to move on to other adventures, he chose to capitalize on his sales experience by becoming a partner and vice president of a Milwaukee dealership franchise.

Marisa Miller Takes Harley-Davidson Rider’s Edge Training [Video]

If there’s one thing I like more than motorcycles, it’s hot supermodels, such as Victoria’s Secret Angel, Sports Illustrated Swimsuit Issue covergirl and Harley-Davidson spokesmodel Marisa Miller. Miller has appeared in a number of promotional spots for The Motor Company in recent years, most notably for the Harley-Davidson V-Rod Muscle and to support Harley-Davidson’s U.S. Military Appreciation programs (one of Miller’s “American Bombshell” post cards is currently my computer’s desktop wallpaper).