2003 Harley-davidson Ultra Classic Limited on 2040-motos

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Moto blog

Harley-Davidson at the 71st Annual Sturgis Rally

Harley-Davidson has announced its plans for the 2011 Sturgis Motorcycle Rally, Aug. 6-13 in the Black Hills region of South Dakota. Scheduled Harley-Davidson activities include the AMD World Championship of Custom Bike Building, the XR1200 Racing Experience, Muscular Dystrophy Association pin sale and custom motorcycle raffle and the Harley-Davidson Ride-In Show.

Top-Selling Motorcycles in US in 2013: Harley-Davidson Street Glide Special and Breakout

It’s almost automatic every time we write about Harley-Davidson that the company’s critics jump out to say how its bikes are heavy or assembled from parts bin leftovers or technologically decades behind its competitors. What these naysayers either forget or completely ignore is that Harley-Davidson motorcycles continue to sell. In its first quarter 2014 financial report, Harley-Davidson reported a 5.8% increase in motorcycle sales including 3.0% in the U.S.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.