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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson’s 110th Anniversary Party Is Just A Week Away

Harley-Davidson has been preparing for its 110th anniversary party for the past year, celebrating in 11 countries on six different continents. In the past year, Harley-Davidson employees, dealers and riders have shared thousands of amazing experiences, including a ride through the Tibetan Plateau in China, a parade along the beaches of Sao Paulo and even a Papal blessing. But now the party is coming home to Milwaukee over Labor Day weekend, which promises to be the biggest celebration of them all.  Milwaukee residents have always been cordial hosts for Harley-Davidson enthusiasts who make the journey to the City of Festivals from around the world. One Anniversary tradition is the welcoming home of thousands of riders by Milwaukee area residents who stand on the city’s highway overpasses with homemade welcome signs as riders arrive in Milwaukee.

Harley-Davidson Denies Plans for Small-Displacement Model for India

India’s 13-million-unit-per-year motorcycle market is comprised of mostly small-displacement models, so it sounds odd at first when manufacturers such as Harley-Davidson and Triumph enter the market with their larger-displacment models. The question quickly arises as to whether they will stick with their existing big-bore models or introduce an all-new, small-capacity model for the Indian market. Manufacturers like the Big Four from Japan already produce smaller models for other markets so it’s a relatively easy task for them to introduce new models such as Honda‘s recently launched 109cc Dream Yuga.