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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Harley-Davidson in China

Harley-Davidson opened its first dealer in China in 2005, they now have four dealers operating nationwide (Shanghai, Beijing, Qingdao and Hong Kong). Harley reported that sales had doubled in China last year and plans to open four new dealerships this year (Wenzhou, Xiamen, Dalian and Chengdu). According to Rodney Copes, Harley’s Vice President of international sales, China is the fastest growing market for the American motorcycle manufacture.