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Harley-Davidson and Best Western Expand Partnership

Harley-Davidson and Best Western have announced a three-year extension to their partnership which will now expand beyond North America. The two companies have been working together since 2006, providing benefits to customers of both brands. Under the new agreement, Best Western becomes the official lodging partner of Harley-Davidson‘s 110th anniversary celebrations as well as the preferred lodging partner of Harley-Davidson’s rentals and tours division.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Perry King To Emcee 2014 AMA Motorcycle Hall Of Fame Induction Ceremony

From an AMA press release: Hollywood actor and longtime motorcyclist Perry King will serve as the master of ceremonies for the 2014 American Honda AMA Motorcycle Hall of Fame Induction Ceremony, presented by Harley-Davidson, on Friday, Oct. 17, at the Chapin Theater in the Orange County Convention Center in Orlando, Fla. The induction ceremony takes place during the 2014 AMA Convention, Oct.