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The 2022 Harley-Davidson Icons Model May Be the Low Rider El Diablo

The devil is in the details Earlier this year, Harley-Davidson revealed a new Low Rider ST featuring a FXRT-inspired fairing. Initial reaction to the Low Rider ST was very positive, with Jochen Zeitz, Harley-Davidson chief executive officer, claiming in Harley-Davidson’s Q4 earnings call “demand was so high for this bike that we sold out our first consumer allocation in 10 minutes.” While the retro fairing might not appeal to everyone, one other critique about the FXLRST (and a few other bikes in the 2022 lineup) is the rather drab selection of colors: Vivid Black and Gunship Gray. If you’re looking for a more vibrant Low Rider ST, you may want to wait a bit longer, as Harley-Davidson will be introducing a new variant to be called the “Low Rider El Diablo.” The name appears in vehicle emissions certification from the U.S.

Zero Motorcycles Promotes Askenazi to CTO

Zero Motorcycles has promoted Abe Askenazi to the position of chief technology officer. A former Buell engineer, Askenazi joined Zero Motorcycles in 2010 as vice president of engineering where he played a vital role in developing the company’s 2011 line-up, overhauling over 80% of Zero’s existing electric motorcycle line-up while adding the Zero XU and street legal versions of the Zero X and Zero MX in just 10 months on the job. “Abe’s ability to effectively execute on an aggressive product development plan, select the best new technologies and rally his team is remarkable.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.