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Harley-Davidson Invites Fan On Red Carpet At Captain America Premiere

Harley-Davidson and Marvel surprised fans at the premiere of Marvel’s Captain America: The Winter Soldier in Hollywood, by inviting them onto the red carpet after it closed. Fans at the event were spontaneously selected to walk and experience the official red carpet and to check out a brand new Street 750 motorcycle along with the stars of the film, who autographed the bike for charity. The Winter Soldier star Chris Evans signs a new Harley-Davidson Street 750 at the premiere in Hollywood, CA.  Following the premiere, Harley-Davidson will donate the bike to Concord Youth Theatre. In its continued partnership with Marvel Comics, Harley-Davidson had six motorcycles at the premiere along the red carpet, where fans took pictures and interacted with actor and musician, Tyler Posey, the official Harley-Davidson commentator and host.

Harley-Davidson Screamin’ Eagle Vance & Hines Team Unveils Restyled V-Rod Drag Bikes

The Harley-Davidson Screamin’ Eagle/Vance & Hines racing team unveiled its restyled V-Rod drag motorcycles ahead of the first Pro Stock Motorcycle round of the 2012 NHRA Full Drag Racing series. Reigning champion Ed Krawiec and Andrew Hines will compete for the Harley-Davidson team on new V-Rod drag bikes, restyled to more closely resembled the Night Rod Special production model. This marks the first restyling of Harley-Davidson’s NHRA competition bikes since the V-Rod entered the competition in 2002, and comes as The Motor Company celebrates the V-Rod’s 10th anniversary.“The goal was to make the drag racing motorcycles look more like the current production Night Rod Special motorcycle,” says Kris Schoonover, Harley-Davidson racing manager.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.