2000 Harley Davidson Sportster Custom Xl1200c M2130 on 2040-motos

Moto blog

Harley-Davidson Hiring 400 Temporary Workers

Harley-Davidson is looking for 400 casual workers for its factory in York, Pa., to help with a planned seasonal surge in production. The jobs begin in January 2014 and will run through until the end of May. “When we ramp up production to meet customer demands, it allows us the manufacturing flexibility to build the right bike, the right time for the right person,” Harley-Davidson Spokesperson Bernadette Lauer tells the York Daily Record.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

AMA Ice Racing Grand Championship Adds Ice Moto Competition

If you’ve been paying attention around here, you’ll know that we love ice racing here on Motorcycle.com. Editors Troy Siahaan and Tom Roderick got a first-hand taste of ice racing last winter, and we got a real kick out of seeing racers Brad Baker, Jared Mees and Nichole Mees taking Harley-Davidson Street 750s onto ice during the Winter X Games. That’s why we’re looking forward to the American Motorcyclist Association Ice Racing Grand Championships, Feb.