1999 Harley-davidson Softial on 2040-motos

Moto blog

Motorcycle Thefts Down 11.2% in 2010

Motorcycle thefts in the U.S. are down for the fourth consecutive year in 2010,  according to a report from the National Insurance Crime Bureau. There were 49,791 reported motorcycle thefts in 2010, an 11.2% drop from the 56,093 thefts reported in 2009.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2022 Harley-Davidson Road Glide ST and Street Glide ST - First Ride

Harley's best sellers get a performance twist. Credit: Photos by Brian J. Nelson and Kevin Wing Harley-Davidson has the fortunate position to stand atop the perch that is its popularity and loyal following to see where its customers take their motorcycles.