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Moto blog

£14,795 for a one-off Harley Sportster

A UNIQUE Harley-Davidson motorcycle – the only one in the UK – has been created by a Scottish dealership. Glasgow-based West Coast Harley-Davidson’s customised Bobber style XL1200 Nightster screams style and individuality, with a Harley-Davidson Factory Radical Paint set and a host of added accessories. Named Devil’s Infantry, the paint kit on the striking machine is one of just five across Europe, Africa and the Middle East.

Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.