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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Bob Probert’s Last Ride [video]

The former NHL Detroit Red Wing and Chicago Blackhawks tough guy, Bob Probert, passed away on Monday, July 5, 2010 after suffering chest pains while boating with his family.  Probert was arguably the all time greatest NHL fighter but also had great skills, leadership qualities and a big heart. He was taken to his final destination on a Harley-Davidson sidecar before about 1,000 mourners.  Probert was 45 years old on his passing, he leaves behind his wife Dani, son Jack and two daughters, Brogan and Tierney. A news clip and some Probert highlights after the jump.

Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.