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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Denies Plans for Small-Displacement Model for India

India’s 13-million-unit-per-year motorcycle market is comprised of mostly small-displacement models, so it sounds odd at first when manufacturers such as Harley-Davidson and Triumph enter the market with their larger-displacment models. The question quickly arises as to whether they will stick with their existing big-bore models or introduce an all-new, small-capacity model for the Indian market. Manufacturers like the Big Four from Japan already produce smaller models for other markets so it’s a relatively easy task for them to introduce new models such as Honda‘s recently launched 109cc Dream Yuga.

European-Spec 2014 Harley-Davidson Electra Glide Ultra Classic Getting Twin-Cooled Engine

Earlier this week, Harley-Davidson revealed its 2014 lineup including the introduction of new precision cooling Twin-Cooled engines with both liquid- and air-cooling. For the U.S., customers can find the new Twin-Cooled engine technology on the Electra Glide Ultra Limited, CVO Limited and the Tri-Glide, but customers in Europe will also find a Twin-Cooled engine mounted on the Electra Glide Ultra Classic. The U.S.