1998 Harley-davidson Flstc - Heritage Softail Classic on 2040-motos

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35 years ago this month

IT'S 35 YEARS since Evel Knievel attempted to jump 13 London buses at Wembley Stadium. Riding a heavy, slow Harley-Davidson XR750, the American daredevil had serious reservations about the jump, admitting the take-off ramp was too short, therefore limiting the bike's speed. But even though the plucky American knew his chances of pulling off the stunt were slim, he was reluctant to disappoint the 80,000-strong Wembley crowd.

The Milwaukee-based company has unveiled its new V-twin

The Milwaukee-based company has unveiled its new V-twin, a 131-inch 'crate engine' designed for post-2017 Touring models. Harley-Davidson has not yet had large engines in terms of capacity and power. This behemoth, which looks like a work of modern technoart, is called the Screamin' Eagle Milwaukee-Eight 131.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.