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Harley-Davidson Reports Q1 2013 Results

Harley-Davidson reported 15.9%  increase in motorcycle revenue despite selling 9.1% fewer motorcycles over the first quarter of 2013. According to the company’s first quarter 2013 report, Harley-Davidson recorded revenues of $1.15 billion from motorcycle sales, compared to $995.9 million in the same quarter of 2012. At the same time, Harley-Davidson sold 54,254 motorcycles worldwide over the first quarter, down from 59,677 motorcycles in the same period last year.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.

Harley-Davidson to Assemble More Models in India

Harley-Davidson is expanding its assembly operations in India, increasing the number of models imported as complete knockdown kits to nine. Harley-Davidson will now assemble the Fat Boy, Fat Boy Special and Heritage Softail Classic in India, joining six models already being assembled in India. The move follows India’s new budget which increases import duties on motorcycles with engines larger than 800cc to 75% from the previous rate of 60%.