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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

H-D 110th Concert Tickets on Sale Today

Tickets for headlining performances during Harley-Davidson’s 110th Anniversary in Milwaukee, including music superstars Toby Keith, Aerosmith and Kid Rock, go on sale today. Headlining performances will be hosted at Marcus Amphitheater, located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds). Keith performs Thursday, Aug. 29; Aerosmith takes the stage Friday, Aug.

2010 Sportster Forty-Eight [video]

Watching the promo videos that Harley-Davidson puts out does get me pumped.  Harley does however really seem to reinforce the stereotype of a typical Harley rider, I’m not sure if I am cool enough but the new Sportster Forty-Eight looks great!  Harley could use some positive feedback after they announced their Q4 results… Get the Flash Player to see this player. The 2010 Harley-Davidson Forty-Eight retails for $10,499 for the black version, $10,789 for the silver or orange. Click here for more info.