1996 Harley Davidson Heritage Softail on 2040-motos

Moto blog

Harley-Davidson Reveals “Twin-Cooled” Engine with Precision Liquid Cooling

As we gleaned from recently revealed CARB documents, Harley-Davidson has introduced two new liquid cooled engines. The new engines use a combination of air-cooling and precision liquid cooling, similar to what BMW did with its 2013 R1200GS. One version of the engine, dubbed the Twin-Cooled High Output Twin Cam 103 will be used on the 2014 Harley-Davidson Ultra Limited and the Tri-Glide Ultra trike while the CVO Limited will use a 110ci engine known as the Screamin’ Eagle Twin-Cooled Twin Cam 110.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Reports Q1 2013 Results

Harley-Davidson reported 15.9%  increase in motorcycle revenue despite selling 9.1% fewer motorcycles over the first quarter of 2013. According to the company’s first quarter 2013 report, Harley-Davidson recorded revenues of $1.15 billion from motorcycle sales, compared to $995.9 million in the same quarter of 2012. At the same time, Harley-Davidson sold 54,254 motorcycles worldwide over the first quarter, down from 59,677 motorcycles in the same period last year.