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AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

California Dealer to Produce Limited Edition Sons of Anarchy Harley-Davidson

Bartels’ Harley-Davidson, a dealership in Marina Del Rey, Calif., has signed a licensing deal to produce a run of limited edition Harley-Davidson motorcycles inspired by the FX drama “Sons of Anarchy“. According to a report by The Hollywood Reporter, Bartels will produce 100 units, each priced at about $25,000. The Sons of Anarchy Harley-Davidson models will go on sale in August when they are revealed at the Sturgis rally in South Dakota.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.