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Harley-Davidson to Assemble More Models in India

Harley-Davidson is expanding its assembly operations in India, increasing the number of models imported as complete knockdown kits to nine. Harley-Davidson will now assemble the Fat Boy, Fat Boy Special and Heritage Softail Classic in India, joining six models already being assembled in India. The move follows India’s new budget which increases import duties on motorcycles with engines larger than 800cc to 75% from the previous rate of 60%.

US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.