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What’s next for Polaris?

Polaris Industries, the parent company of Victory Motorcycles, announced this week it will form a new on-road vehicle division. The official announcement says the new division “maximizes cohesive and strategic growth for Victory Motorcycles and other on-road products and brands”. Which begs the question: what other on-road products and brands?

Perry King To Be Grand Marshal At Second Annual The Greatest Escape Motorcycle Ride Benefit

Organizers have announced that the much anticipated The Greatest Escape, 2014 in it’s second year, will be led by Grand Marshal, Perry King and a host of celebrities. The Greatest Escape is scheduled for Sunday, August 3, 2014 and will begin with a beautiful ride from Bartels’ Harley-Davidson, 4141 Lincoln Blvd., Marina Del Rey, CA along the Pacific Coast Highway with stunning views of the ocean to the rustic and historic Paramount Ranch, Cornell Road, Agoura Hills, CA. Join Perry King for what will be a wonderful day ending with a concert and BBQ lunch on the ranch. The Greatest Escape, 2014 will include a BBQ lunch by J Wolf BBQ and a concert by The Walking Phoenixes, a Johnny Cash tribute band. The Greatest Escape, 2014, will benefit victims of Mesothelioma and the Pacific Meso Center, in Los Angeles, CA.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.