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Harley-Davidson Reports Q2 2013 Results

Harley-Davidson reported a net profit of $271.7 million for the second quarter ended June 30, 2013, up from the profit of $247.3 million reported in the same period in 2012. For the first half of 2013, Harley-Davidson has recorded $495.9 million in profit, compared to $419.3 million reported in the opening six months last year. “Harley-Davidson again drove strong financial performance in the second quarter, reflecting the many improvements in operations we have made throughout the Company over the past few years as well as our brand strength globally,” says Keith Wandell, chairman, president and chief executive officer of Harley-Davidson, Inc.

Harley-Davidson Invites Fan On Red Carpet At Captain America Premiere

Harley-Davidson and Marvel surprised fans at the premiere of Marvel’s Captain America: The Winter Soldier in Hollywood, by inviting them onto the red carpet after it closed. Fans at the event were spontaneously selected to walk and experience the official red carpet and to check out a brand new Street 750 motorcycle along with the stars of the film, who autographed the bike for charity. The Winter Soldier star Chris Evans signs a new Harley-Davidson Street 750 at the premiere in Hollywood, CA.  Following the premiere, Harley-Davidson will donate the bike to Concord Youth Theatre. In its continued partnership with Marvel Comics, Harley-Davidson had six motorcycles at the premiere along the red carpet, where fans took pictures and interacted with actor and musician, Tyler Posey, the official Harley-Davidson commentator and host.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.