2011 Harley-davidson Dyna Fat Bob on 2040-motos

Moto blog

Harley-Davidson's Production Stoppage Was Caused by Non-compliant Brake Lines

Production ramps up to meet year-end targets Back in May, Harley-Davidson announced it would temporarily halt motorcycle production due to a “regulatory compliance matter” regarding an unspecified part from a third-party supplier. Harley-Davidson initially estimated the stoppage would last two weeks but it eventually lasted 19 days before production resumed on June 6. The actual cause for the delay remained unclear some speculating the issue was related to the powertrains, as the stoppage only affected Harley-Davidson’s gas engine-powered motorcycles and not the electric LiveWires.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.