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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Harley-Davidson Expands H-D1 Bike Builder Tool for All Non-CVO Models

Harley-Davidson has expanded its online H-D1 Bike Builder customization tool to include more models from its current lineup. The H-D1 Bike Builder allows users to customize motorcycles with parts from Harley-Davidson‘s catalog. The tool was previously only available for Sportster 1200 models but Harley-Davidson has add all of its models except for the high-end Custom Vehicle Operations line.

Harley-Davidson at the 71st Annual Sturgis Rally

Harley-Davidson has announced its plans for the 2011 Sturgis Motorcycle Rally, Aug. 6-13 in the Black Hills region of South Dakota. Scheduled Harley-Davidson activities include the AMD World Championship of Custom Bike Building, the XR1200 Racing Experience, Muscular Dystrophy Association pin sale and custom motorcycle raffle and the Harley-Davidson Ride-In Show.