2004 Harley-davidson Dyna Wide Glide on 2040-motos

Moto blog

Harley-Davidson Launches The Harley-Davidson Riding Academy

Harley-Davidson‘s rider training program has revamped itself and even changed its name. Now the new Harley-Davidson Riding Academy is the only national rider training program hosted by Harley-Davidson dealerships and conducted on an all-new Harley-Davidson motorcycle. Since its inception in 2000, Harley-Davidson’s rider training program has successfully trained more than 350,000 new riders with a premium Motorcycle Safety Foundation (MSF)-approved rider training experience that guides students on their journey from the classroom to the street with an emphasis on building student confidence on their road to independence.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.