2009 Ducati Superbike 848j8 on 2040-motos

Moto blog

Ducati Releases 2013 Hypermotard “License To Thrill” Video

Next week, I’ll be headed to the Ascari Circuit in Southern Spain, as Ducati is set to launch the all new 2013 Hypermotard to the world’s motorcycle press. To get everyone excited about the event, the boys from Bologna decided to have a little fun. Together with its factory MotoGP pilot, Nicky Hayden, and a cameo by Ruben Xaus, Ducati has filmed an exciting video to showcase what the bike can do.

Press launches - the ugly truth. Part 3

So with an afternoon of sightseeing completed (a rare luxury on most launches) it's back to the hotel for the press conference. These are you usually long winded, tooth pulling affairs with Japanese technicians insisting on speaking their bestest engrish which only serves to elongate the proceedings. Nothing kills a presentation more than reading every word of a powerpoint slide verbatum, even thought the viewers can read exactly the same words (and probably a lot faster).  The Crossrunner presentation was mercifully brief and snappy followed by dinner in the hotel and a reasonably early night as everyone had already been up for twenty hours.

Ducati Diavel Makes First Appearance in America [video]

Our sister site, AutoGuide.com is currently at the LA Auto Show covering all of the latest and greatest in the auto industry, managed to catch Nicky Hayden giving the crowd a smokey treat at the Mercedes-Benz booth, officially unveiling the Ducati Diavel for the first time to an American audience.  The press conference was setup to also announce Ducati’s partnership with Mercedes-AMG. Hit the jump and check out the video. Get the Flash Player to see this player.