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A Peek Inside The Ducati World Superbike 1199 Panigale + Video

When Ducati introduced the 1199 Panigale, it announced it would take an entire racing season to develop its World Superbike challenger before entering it into competition. Being a new design for Ducati, where the Superquadro engine is the main stressed member of the chassis, meant a significant amount of testing was required to prepare the bike for battle. In this video, former racer, and now TV commentator, Steve Martin, explains a few nuances of the 1199.

Ducati CEO Domenicali Talks 899 Panigale, Audi and MotoGP Performance

Following the debut of the new 899 Panigale during Audi‘s presentation at the Frankfurt Motor Show, Ducati held a separate, smaller press conference with the motorcycle press at its headquarters in Bologna, Italy, to discuss the new “Supermid” sportbike and the company’s Chief Executive Officer Claudio Domenicali discussed the state of the company after a year under its new ownership. “Audi is a stakeholder who wishes to be involved in the technical development of the company and to focus its efforts on product development. Now, a year after the acquisition, it is time to take stock of the initial results and look to the future with a positive and proactive attitude,” says Domenicali.  “Ducati achieved record sales in 2011 and again in 2012 when over 44,000 motorcycles were delivered to customers.

Ducati North America Reports Growth in Q1 2012

Ducati‘s largest market continues to grow, with the Italian manufacturer announcing its seventh consecutive quarter of sales increases in North America. The first quarter of 2012 saw a 10.2% increase in sales. Ducati North America also reported a 98% increase in apparel and accessories sales over the quarter ended March 31, 2012.