2014 Ducati Diavel Strada on 2040-motos

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Ex-Ducati CEO Michael Lock Lands at Lamborghini

Former Ducati North America Chief Executive Officer Michael Lock has landed a job at another exotic Italian vehicle manufacturer: Lamborghini. During his seven-year tenure with Ducati North America, Lock reorganized the company’s marketing, distribution and service operations, helping Ducati increase its share of the North American market to record highs. Lock is also believed to have been a driving force behind the development of the Ducati Diavel.

Las Vegas Premier Motorcycle Auction Nets $4.1 Million

Buyers spent $4.1 million on rare motorcycles at the inaugural Las Vegas Premier Motorcycle Auction by Auctions America. The auction, held Jan. 12-14 at the Rio All-Suite Hotel & Casino in Las Vegas, featured 490 motorcycles and other memorabilia.

Ducati Celebrates 1 Million Facebook Likes – Video

Facebook has been getting a bad rap of late with its recent IPO but that didn’t stop Ducati from celebrating its millionth “Like” on the official Ducati Facebook page. The Italian manufacturer marked the occasion with a video thanking its fans. The video is almost a real-life demonstration of how Facebook operates, following a first-person perspective of a fan visiting Ducati‘s headquarters in Bologna, Italy, and raising a thumb to “like” things he sees such the rows of L-Twin-powered motorcycles in the parking lot, Corse racebikes on display at the Ducati Museum, factory workers assembling a Ducati 1199 Panigale.