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Ducati Dealers Top 2014 Prospective Shopper Satisfaction Study

Ducati dealerships were rated the best in the U.S. motorcycle industry at how well they deal with potential new customers. The Italian manufacturer earned the highest score out of 17 major brands in the 2014 Pied Piper Prospect Satisfaction Index, the firs time Ducati topped the annual Index since 2009.

Looking after number 1

There was a time when a rider’s number indicated his position from the previous season, with the ultimate accolade being the number 1 emblazoned on the front of the champion's bike. The rise of branding in MotoGP and a rider wanting to market themselves, born from Barry Sheene and his retention of no.7, saw riders decide against displaying their finish from the year before. Rossi, who on winning his numerous championships, stuck with his famous #46 in defence of his titles, instead of stamping a great number 1 on his bikes.

2022 Ducati Streetfighter V4 SP First Ride Review - Video

See and hear Ducati's most track-focused Streetfighter yet, complete with a dry clutch! When a manufacturer stumbles upon a winning formula, it tends to milk it for all it’s worth. A perfect example can be found under the Ducati umbrella.